一品旺 KARSS ONE

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一品旺 Karss

一品旺 : 專注經營一等品質的寰宇天然養生食品,讓顧客以至朋友和家人的健康都得到關照

Karss is a brick-and-click company based in Hong Kong that focuses on natural health products and targets markets in both Hong Kong and the mainland. RollAngle played the role as their business advisory and outsourced marketing team.

As their consultant for developing a new business plan, RollAngle analyzed their distribution channel, market positioning of both overall brand and individual product categories, and promotion strategies. At the same time, we also managed their Facebook page and executed the marketing plan to align with their business objectives.

Besides the formulation of strategies, RollAngle also designed their products’ packaging and promotion materials in compliance to their brand image. In particular, the Tongkat Ali gift box received the 25th Hong Kong Print Award in 2013.

“Tongkat Ali, a.k.a. Malaysia Gingseng, is a premium plant with high medical value found in the Malaysian rainforest. The rainforest-green background colour with a UV-coated leaf vein pattern lays out an overall natural tone that explains the feature and origin of the product. A gold stamping approach is adopted for the product name to hint to the Asian customers that the product falls into the luxury category.”

The partnership between Karss and RollAngle is one of the best representations of RollAngle’s business: we aim to provide marketing, design and digital solutions all in one place for small to medium enterprises to satisfy their business needs.

PROJECT DETAILS

DATE: 2013-present
CLIENT:  一品旺 Karss
WEBSITE: www.karss.com.hk
FACEBOOK: karssone

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